Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield, Doug Levy

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Bob Garfield, Doug Levy

240 pages • first pub 2013 (editions)

nonfiction business informative slow-paced
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Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audien...

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