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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals) by Sara Dolnicar, Friedrich Leisch, Bettina Grün

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

Sara Dolnicar, Friedrich Leisch, Bettina Grün

324 pages • first pub 2018 (editions)

challenging informative medium-paced
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Description

This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementa...

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