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Marketing by Michael Levy, Dhruv Grewal

missing page info Add in missing page information first pub 2007 (editions)

nonfiction business informative slow-paced
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Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools thro...

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