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320 pages • missing pub info (editions)
ISBN/UID: 9781567202380
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 October 1999
Description
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its ...
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Content Warnings
320 pages • missing pub info (editions)
ISBN/UID: 9781567202380
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 30 October 1999
Description
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its ...
Community Reviews
Content Warnings