Persuasive Technology: Using Computers to Change What We Think and Do by B.J. Fogg

Persuasive Technology: Using Computers to Change What We Think and Do

B.J. Fogg

312 pages • first pub 2002 (editions)

nonfiction design psychology technology informative medium-paced
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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?Yes, they can, says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University....

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