Social Media Marketing: The Next Generation of Business Engagement by Dave Evans

Social Media Marketing: The Next Generation of Business Engagement

Dave Evans

388 pages • first pub 2010 (editions)

nonfiction business reference informative medium-paced
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How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson An...

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