Scan barcode
512 pages • first pub 1995 (editions)
ISBN/UID: 9780750659819
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 01 October 2004
Description
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-bus...
Community Reviews
Content Warnings
512 pages • first pub 1995 (editions)
ISBN/UID: 9780750659819
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 01 October 2004
Description
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-bus...
Community Reviews
Content Warnings