Harvard Business Review on Customer Relationship Management by C.K. Prahalad, Jon R. Katzenbach, Hill Sam, Patrica B. Ramaswamy, Chris Lederer

Harvard Business Review on Customer Relationship Management

C.K. Prahalad, Jon R. Katzenbach, Hill Sam, Patrica B. Ramaswamy, Chris Lederer

missing page info Add in missing page information • first pub 2001 (editions)

nonfiction business informative medium-paced
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This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting...

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