The Elements of Persuasion: Use Storytelling to Pitch Better, Sell FasterWin More Business by Robert Dickman, Richard Maxwell

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell FasterWin More Business

Robert Dickman, Richard Maxwell

256 pages • first pub 2007 (editions)

nonfiction business self help challenging slow-paced
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"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ev...

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