The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley, Ram Charan

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

A.G. Lafley, Ram Charan

352 pages • first pub 2008 (editions)

nonfiction business informative medium-paced
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We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete...

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