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294 pages • missing pub info (editions)
ISBN/UID: 9780750681339
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 01 March 2007
Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in market...
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294 pages • missing pub info (editions)
ISBN/UID: 9780750681339
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Publication date: 01 March 2007
Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in market...