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
360 pages • missing pub info (editions)
ISBN/UID: 9781138133921
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 October 2015
Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case ...
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
360 pages • missing pub info (editions)
ISBN/UID: 9781138133921
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 October 2015
Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case ...