Flirting with the Uninterested: Innovating in a ""sold, Not Bought"" Category by G. Michael Maddock, Maria Ferrante-Schepis

Flirting with the Uninterested: Innovating in a ""sold, Not Bought"" Category

G. Michael Maddock, Maria Ferrante-Schepis

212 pages • missing pub info (editions)

nonfiction business economics informative fast-paced
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Does anyone else smell shift?Do you sense that the insurance industry isheaded for an upheaval? Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to mak...

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