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193 pages • missing pub info (editions)
ISBN/UID: 9781578516001
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 July 2001
Description
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine...
Community Reviews
Content Warnings
193 pages • missing pub info (editions)
ISBN/UID: 9781578516001
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 July 2001
Description
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine...
Community Reviews
Content Warnings