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![What Is Strategy and Does It Matter? by Richard Whittington](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCT053dmdRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ac3075499786695111ca513d4fde7c1dc08fca27/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/What%20Is%20Strategy%20and%20Does%20It%20Matter%3F.jpg)
168 pages • first pub 1993 (editions)
ISBN/UID: 9781861523778
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 29 April 1993
Description
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the p...
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![What Is Strategy and Does It Matter? by Richard Whittington](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCT053dmdRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--ac3075499786695111ca513d4fde7c1dc08fca27/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/What%20Is%20Strategy%20and%20Does%20It%20Matter%3F.jpg)
168 pages • first pub 1993 (editions)
ISBN/UID: 9781861523778
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 29 April 1993
Description
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the p...