Scan barcode
240 pages • missing pub info (editions)
ISBN/UID: 9781119790112
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 15 December 2020
Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to mak...
Community Reviews
Content Warnings
240 pages • missing pub info (editions)
ISBN/UID: 9781119790112
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 15 December 2020
Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to mak...