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
224 pages • first pub 2011 (editions)
ISBN/UID: 9780241953648
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 01 March 2011
Description
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential'Sir Richard Branson, founder of the Vir...
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
224 pages • first pub 2011 (editions)
ISBN/UID: 9780241953648
Format: Paperback
Language: English
Publisher: Portfolio
Publication date: 01 March 2011
Description
'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential'Sir Richard Branson, founder of the Vir...