The Ten Commandments for Business Failure by Donald R. Keough
The Ten Commandments for Business Failure

Donald R. Keough

The Ten Commandments for Business Failure

Donald R. Keough

209 pages first pub 2008 (editions)

nonfiction business informative slow-paced
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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most...

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