Business Project Management and Marketing: Mastering Business Markets by

Business Project Management and Marketing: Mastering Business Markets

Springer Texts in Business and Economics

399 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and reve...

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