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
458 pages • first pub 2007 (editions)
ISBN/UID: 9781119070481
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 June 2007
Description
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan...
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
458 pages • first pub 2007 (editions)
ISBN/UID: 9781119070481
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 June 2007
Description
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan...