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![Mad Cows and Mother's Milk: The Perils of Poor Risk Communication by Douglas Powell, William Leiss](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBd0kzUGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--c73e75385be5926f20f864d349dd2ca08d09417c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Mad%20Cows%20and%20Mother's%20Milk-%20The%20Perils%20of%20Poor%20Risk%20Communication.jpg)
320 pages • missing pub info (editions)
ISBN/UID: 9780773516182
Format: Hardcover
Language: English
Publisher: McGill-Queen's University Press
Publication date: 10 October 1997
Description
The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government failed to acknowledge the possibility of a link b...
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![Mad Cows and Mother's Milk: The Perils of Poor Risk Communication by Douglas Powell, William Leiss](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBd0kzUGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--c73e75385be5926f20f864d349dd2ca08d09417c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Mad%20Cows%20and%20Mother's%20Milk-%20The%20Perils%20of%20Poor%20Risk%20Communication.jpg)
320 pages • missing pub info (editions)
ISBN/UID: 9780773516182
Format: Hardcover
Language: English
Publisher: McGill-Queen's University Press
Publication date: 10 October 1997
Description
The first case study deals with the mad cow fiasco of 1996, one of the most expensive and tragic examples of poor risk management in the last twenty-five years. For ten years the British government failed to acknowledge the possibility of a link b...