Loose-Leaf International Marketing by Philip R. Cateora, John Graham, Mary C. Gilly

Loose-Leaf International Marketing

Philip R. Cateora, John Graham, Mary C. Gilly

1408 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...

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