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312 pages • missing pub info (editions)
ISBN/UID: 9780813945156
Format: Hardcover
Language: English
Publisher: University of Virginia Press
Publication date: 12 January 2021
Description
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter t...
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Content Warnings
312 pages • missing pub info (editions)
ISBN/UID: 9780813945156
Format: Hardcover
Language: English
Publisher: University of Virginia Press
Publication date: 12 January 2021
Description
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter t...
Community Reviews
Content Warnings