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
428 pages • missing pub info (editions)
ISBN/UID: 9781859840597
Format: Paperback
Language: English
Publisher: Verso
Publication date: 17 December 1995
Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of...
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
428 pages • missing pub info (editions)
ISBN/UID: 9781859840597
Format: Paperback
Language: English
Publisher: Verso
Publication date: 17 December 1995
Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of...