Marketing for Services by Andreas Klein, Julian Brands, Kathrin Stiel

Marketing for Services

Andreas Klein, Julian Brands, Kathrin Stiel

88 pages missing pub info (editions)

nonfiction business economics medium-paced
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Revision with unchanged content. In the recent years, a growing economic importance of services could be observed. The share of people working in the service sector has grown to more than 60% in nearly all western countries. One practical example ...

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