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
608 pages • missing pub info (editions)
ISBN/UID: 9780134292663
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 04 January 2017
Description
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading ...
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
608 pages • missing pub info (editions)
ISBN/UID: 9780134292663
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 04 January 2017
Description
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading ...