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![Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNXovamc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--9836cab83bb95d7f30a2325282df4a7e2836ecdc/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Social%20Media%20Metrics-%20How%20to%20Measure%20and%20Optimize%20Your%20Marketing%20Investment.jpg)
240 pages • first pub 2010 (editions)
ISBN/UID: 9780470583784
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 05 April 2010
Description
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social m...
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![Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNXovamc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--9836cab83bb95d7f30a2325282df4a7e2836ecdc/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Social%20Media%20Metrics-%20How%20to%20Measure%20and%20Optimize%20Your%20Marketing%20Investment.jpg)
240 pages • first pub 2010 (editions)
ISBN/UID: 9780470583784
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 05 April 2010
Description
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social m...