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120 pages • first pub 2002 (editions)
ISBN/UID: 9780471236085
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 11 November 2002
Description
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within h...
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120 pages • first pub 2002 (editions)
ISBN/UID: 9780471236085
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 11 November 2002
Description
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within h...
Community Reviews
Content Warnings