The Franchise Era: Managing Media in the Digital Economy by Monica Sandler, Matthew Thomas Payne, Daniel Herbert, Bryan Hikari Hartzheim, Stephen Mamber, Rayna Denison, Brian Ruh, Heather Lea Birdsall, Jennifer Gillan, James Fleury, Alexander Champlin, Derek Johnson, Andreas Rauscher

The Franchise Era: Managing Media in the Digital Economy
Traditions in American Cinema

Monica Sandler, Matthew Thomas Payne, Daniel Herbert, Bryan Hikari Hartzheim, Stephen Mamber, Rayna Denison, Brian Ruh, Heather Lea Birdsall, Jennifer Gillan, James Fleury, Alexander Champlin, Derek Johnson, Andreas Rauscher

336 pages • first pub 2019 (editions)

informative reflective medium-paced

mark as owned

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Description

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture....