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576 pages • missing pub info (editions)
ISBN/UID: 9780078028861
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 25 February 2014
Description
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that ...
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Content Warnings
576 pages • missing pub info (editions)
ISBN/UID: 9780078028861
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 25 February 2014
Description
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that ...
Community Reviews
Content Warnings