Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers, Rob Davidson

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Events Management

Tony Rogers, Rob Davidson

296 pages • missing pub info (editions)

nonfiction business economics travel informative fast-paced
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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluat...

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