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![Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Bruce Nussbaum](/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
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Bruce Nussbaum
302 pages • first pub 2001 (editions)
ISBN/UID: 9780139696947
Format: Hardcover
Language: English
Publisher: Ft Pr
Publication date: Not specified
Description
For years, Jonathan Cagan's and Craig M. Vogel's "Creating Breakthrough Products" has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine mark...
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![Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Bruce Nussbaum](/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
Bruce Nussbaum
302 pages • first pub 2001 (editions)
ISBN/UID: 9780139696947
Format: Hardcover
Language: English
Publisher: Ft Pr
Publication date: Not specified
Description
For years, Jonathan Cagan's and Craig M. Vogel's "Creating Breakthrough Products" has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine mark...