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The Human Brand: How We Relate to People, Products, and Companies by Susan T. Fiske, Chris Malone

The Human Brand: How We Relate to People, Products, and Companies

Susan T. Fiske, Chris Malone with Sean Runnette (Narrator)

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nonfiction business economics
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Customers everywhere describe their interactions with companies in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Cu...

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