Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future by Jagdish N. Sheth, Rajendra S. Sisodia

Does Marketing Need Reform?: Fresh Perspectives on the Future: Fresh Perspectives on the Future

Jagdish N. Sheth, Rajendra S. Sisodia

352 pages • missing pub info (editions)

fiction medium-paced
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Description

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring...

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