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
441 pages • first pub 1996 (editions)
ISBN/UID: 9780875846330
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 January 1996
Description
"Examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. [Discusses] the identity consulting business and pro...
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
441 pages • first pub 1996 (editions)
ISBN/UID: 9780875846330
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 January 1996
Description
"Examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. [Discusses] the identity consulting business and pro...