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
80 pages • missing pub info (editions)
ISBN/UID: 9781680830286
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 26 March 2015
Description
Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability explores the role of marketing in revenue management (RM) in depth. While much of the past research on RM has focused on forecasting and optimization models and on ada...
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
80 pages • missing pub info (editions)
ISBN/UID: 9781680830286
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 26 March 2015
Description
Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability explores the role of marketing in revenue management (RM) in depth. While much of the past research on RM has focused on forecasting and optimization models and on ada...