Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) by Richard H. Bailey, Meg Barrett

Coherence: How Telling the Truth Will Advance Your Cause (and Save the World)

Richard H. Bailey, Meg Barrett with Brian Ross (Illustrator)

119 pages • first pub 2010 (editions)

informative medium-paced
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Coherence: How Telling the Truth Will Advance Your Cause (and Save the World) offers higher ed professionals both a broad framework and specific strategies for successfully engaging constituents. Arguing that branding is no longer sufficient to me...

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