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Air Wars: Television Advertising in Election Campaigns, 1952-1996 by Darrell M. West
Air Wars: Television Advertising in Election Campaigns, 1952-1996

Darrell M. West

Air Wars: Television Advertising in Election Campaigns, 1952-1996

Darrell M. West

243 pages first pub 2005 (editions)

challenging informative reflective medium-paced
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Tracing the evolution of political advertising, Darrell M. West returns with his much anticipated sixth edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012 . Integrating the latest data and key events fr...

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