The Cultural Career of Coolness: Discourses and Practices of Affect Control in European Antiquity, the United States, and Japan by Aviad E Raz, Paul Roquet, Ulla D. Haselstein, Catherine Newmark, Elena Giannoulis, Irmela Hijiya-Kirschnereit, Michael Kinski, Daniel Selden, Sophia Frese, Jim McGuigan, Catrin Gersdorf, Jens Heise

The Cultural Career of Coolness: Discourses and Practices of Affect Control in European Antiquity, the United States, and Japan
Aviad E Raz, Paul Roquet, Ulla D. Haselstein, Catherine Newmark, Elena Giannoulis, Irmela Hijiya-Kirschnereit, Michael Kinski, Daniel Selden, Sophia Frese, Jim McGuigan, Catrin Gersdorf, Jens Heise

320 pages • first pub 2013 (editions)

informative medium-paced

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Description

Cool is a word of American English that has been integrated into the vocabulary of numerous languages around the globe. Today it is a term most often used in advertising trendy commodities, or, more generally, in promoting urban lifestyles in our ...