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112 pages • first pub 1923 (editions)
ISBN/UID: 9780486836058
Format: Paperback
Language: English
Publisher: Dover Publications
Publication date: 18 September 2019
Description
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David OgilvyScientific Advertising begins with a simple declarative statement: "The...
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112 pages • first pub 1923 (editions)
ISBN/UID: 9780486836058
Format: Paperback
Language: English
Publisher: Dover Publications
Publication date: 18 September 2019
Description
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David OgilvyScientific Advertising begins with a simple declarative statement: "The...