Scientific Advertising by Claude C. Hopkins

Scientific Advertising

Claude C. Hopkins

112 pages first pub 1923 (editions)

nonfiction business informative medium-paced
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"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David OgilvyScientific Advertising begins with a simple declarative statement: "The...

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