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![Value Proposition Design: How to Create Products and Services Customers Want by Yves Pigneur, Gregory Bernarda, Alexander Osterwalder](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBeW5KdGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--a924d5d57237eda06444eedc7321c084f794133d/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Value%20Proposition%20Design-%20How%20to%20Create%20Products%20and%20Services%20Customers%20Want.jpg)
320 pages • first pub 2013 (editions)
ISBN/UID: 9781118968055
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 20 October 2014
Description
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products an...
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![Value Proposition Design: How to Create Products and Services Customers Want by Yves Pigneur, Gregory Bernarda, Alexander Osterwalder](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBeW5KdGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--a924d5d57237eda06444eedc7321c084f794133d/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Value%20Proposition%20Design-%20How%20to%20Create%20Products%20and%20Services%20Customers%20Want.jpg)
320 pages • first pub 2013 (editions)
ISBN/UID: 9781118968055
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 20 October 2014
Description
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products an...