Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company by Shellye Archambeau, Howard Lee Morgan, Leonard M. Lodish

Marketing that Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Shellye Archambeau, Howard Lee Morgan, Leonard M. Lodish

318 pages • first pub 2007 (editions)

informative lighthearted medium-paced
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Howard L. Morgan is Director and former Vice Chairman of Idealab, the pioneering internet incubator; and founder and partner in First Round Capital, an early stage venture capital firm. He has served as Professor of Decision Sciences at The Wharto...

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