Brand Strength: Building and Testing Models Based on Experiential Information by Martin Walser

Brand Strength: Building and Testing Models Based on Experiential Information

Forschungsgruppe Konsum Und Verhalten

Martin Walser

309 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite t...

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