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
425 pages • first pub 2007 (editions)
ISBN/UID: 9780446580960
Format: Hardcover
Language: English
Publisher: Twelve
Publication date: Not specified
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...
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
425 pages • first pub 2007 (editions)
ISBN/UID: 9780446580960
Format: Hardcover
Language: English
Publisher: Twelve
Publication date: Not specified
Description
Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a micr...