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
408 pages • missing pub info (editions)
ISBN/UID: 9781138908765
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 19 March 2015
Description
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. Th...
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
408 pages • missing pub info (editions)
ISBN/UID: 9781138908765
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 19 March 2015
Description
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. Th...