Review by aswygs - The Tipping Point: How Little Things Can Make a Big Difference

informative inspiring medium-paced

4.25

really insightful on the dynamics of social epidemics
1) Law of the Few

80/20 Principle, 80% of the “work” will be done by 20% of the participants, depending on how sociable they are, how energetic, o knowledgeable or influential among their peers
Connectors, Mavens. and Salespeople

2) Stickiness Factor

= message makes an impact; it sticks in your memory
Relatively simple changes in presentation and structuring of information that can make a big difference in how much of an impact it makes
Sesame Street and Blues Clues

3) Power of Context

definitely helpful in thinking about trends and how to bring about change
old book, still pretty relevant