Bernays is considered the father of public relations, but this book, written in the 1920s, is rather outdated to be of much use to the 21st century reader. It's an interesting bit of history and something of a primer on manipulating public opinion. If you don't consider yourself cynical enough already, read it and enjoy. If the idea of becoming a professional spinmeister appeals to you, you should probably read something published after the emergence of social media.