This was an excellent book! The early parts of the book are an overview of how neuroscience predicts behaviour (and the limitations of current science). This is the most complex part to read, as this is the authors area of expertise, and so he knows a lot more than what he writes for the sake of making it more digestible for the reader.

Despite the heavy subject matter, the author manages to lighten it up with jokes and little asides.

After this, he talks more about broader cultural trends, which is an area that is woolier in general, and one where he is less of an authority on. While I like the overall message, a little bit of analysis is warranted. I really appreciate the counter arguments that he proposes during this section, it feels fair.

The book ends on a strong note, but a big obstacle to reading this book is the length, it's a long, dense book, and while it has humor and character, it does not completely alleviate the load.