Great introduction to the mechanisms of branding. Last couple of chapters are outdated at this point, and if one is familiar with the topic in some capacity, it's very redundant. Klein's discussion on the corruption of campus identity politics remains as pertinent and demoralizing as ever, and the history of brands selling experiences rather than products is also relevant. A good read overall. I think I would have adored it if I read it in the early 90s or 2000s.