These books are hard to review, since I think they would impact the right person at the right time. I'm going to get all business-book-snob-elitist and say...it wasn't great. The problems I found are common in business books.

#1 the incessant "when our/my clients did...they grew 40% YoY" I don't think the numbers were outrageous and I give the authors credit because they did downplay their impact at the right times. But it secured its place more like a business memoir than actionable and useful.

#2 is the terminology and inside baseball. I get it. I'm a marketer too. I say things that are slightly different than other people when I promote myself and I also see the value in repackaging old things as unique to you. But there are so many things that already have names that it's so strange to me to be reading through code words for things that already have names. It was very distracting.

#3 is the repetition. I like that books force us to spend hours considering new ideas and that the authors even promote the idea that we need to hear something 7 times before it sinks in. But this should have been shorter.

Who this is for: If you aren't familiar with operations and processes AT ALL, could be a very easy, enlightening read. The visionaries that he describes can find value because it will help them rein in their vision enough to get organized enough to execute it. If you have read some books or have experience in operations already, skip this one.

I highly recommend other books like High Output Management for process and Elements of Scrum for organization of teams and priorities (even if you don't use scrum).